Former England footballer Gary Lineker's podcast company, Goalhanger, is poised to earn a substantial windfall through an eight-figure deal with streaming giant Netflix. The agreement, which will see the production of 'The Rest Is Football' podcast, is expected to generate approximately £14 million in revenue.
Industry sources reveal that the deal breaks down to more than £2 million per week, marking a significant financial milestone for Lineker's media venture. The podcast, which features Lineker alongside other football personalities, has gained considerable popularity since its launch, attracting a dedicated audience of football enthusiasts.
Netflix's investment signals the growing market for sports-related podcast content, demonstrating the platform's interest in expanding its sports media portfolio. For Goalhanger, this represents a major breakthrough in the competitive digital media landscape.
The podcast, which offers in-depth football analysis and behind-the-scenes insights, has been praised for its candid discussions and expert commentary. By partnering with Netflix, the show is expected to reach an even broader international audience.
Lineker, who has successfully transitioned from football player to media personality, has been instrumental in developing the podcast's unique format. His experience as a professional footballer and media commentator brings authenticity and depth to the show's content.
Financial experts suggest that this deal represents a significant validation of podcast media as a serious revenue-generating platform. The substantial Netflix investment highlights the growing economic potential of digital audio content in the entertainment industry.
Representatives from Goalhanger and Netflix have not publicly commented on the specific financial details, but industry insiders confirm the transformative nature of the agreement. The deal is expected to provide significant resources for future podcast production and expansion.
As digital media continues to evolve, partnerships like this demonstrate how sports personalities can leverage their expertise and personal brands to create compelling content across multiple platforms.
